The role of business communication in promoting quality control in Palestinian agribusiness sector رسالة ماجستير

Abstract

Effective communication is a very important factor in maintaining quality control; it provides critical links and joins people throughout ideas and information that are vital for a project’s success. Without a proper communication plan, the flow of information between project team members would be inhibited. Given the uncertain occupied quality of life Palestinians encounter, we can only imagine the amount of instability within any project plan. Occupation imposes severe restrictions on the development of the Palestinian agricultural sector, as well as the entire economy, which makes the goal of sustainable development nearly impossible. This research investigates the major factors that impact the role of effective business communication in promoting quality control, as well as to what extent effective communication impacts the social and economic revenues of the agribusiness. The study introduction clarifies the importance and background of the subject, and identifies the research objective. A comprehensive literature review chapter led to the development of a conceptual model. This conceptual model presents a relationship between major factors that impact effective communication and major factors that impact the effective promotion of quality control. Six different organizations were selected to participate in a qualitative research method, including an interview questionnaire, which was used to collect data from six different participants. Accordingly, data was collected, analyzed, and discussed. The study concludes that there is a strong positive relationship between effective communication and its impact on promoting quality control. The study also concluded that certain factors such as interpersonal communication skills, team diversity of knowledge and commitment, and level of trust, are all required to ensure effective v communication in promoting quality control. The researcher recommends the implementation of innovative information symmetry to reduce the knowledge gap among employees and to provide them with relevant information regarding the whole agriculture value chain.