‎Strategic Planning and Fundraising in the Palestinian Cultural Sector: Centers working in Ramallah and ‎Jerusalem as a case study رسالة ماجستير

Abstract

The objective of this research is to identify the contents of strategic planning in the Palestinian Cultural sector, its relationship to involving employees in the Strategic Planning process and developing fundraising plans. The researcher used the descriptive approach analysis, the questionnaire was used as a tool for collecting information, the research is a quantitative research, distributed 150 Questionnaire, 120 questionnaires were recovered which about 80%. The results of the research showed that: senior management in the Cultural sector and decision makers support the strategic planning process, however, they do not engage their employees enough through the creation process, knowing that they will implement the plans at the end. Moreover, there is a positive relationship between the organizations who have strategic plans and the amount of raised funds. And the results of the research indicated that around 34% of the sample is not fully satisfied and 15% are not satisfied at all with their organization’s strategic plans, as there is no monitoring and evaluation for strategic plans as it should be. However, the results show that about 48% agreed that the plans’ goals are measurable, specific, timely, achievable and realistic which is positive but there should be more focus on monitoring and evaluation process.

Moreover, the research showed that there is a shift behind the purpose of doing strategic plan during the previous 24 years, at the beginning; the purpose was only to satisfy donors and recruit funds, however nowadays organizations are convinced of its

importance especially due to the high uncertainty surrounding these organizations.