The Impact of Strategic Planning in Enhancing the Quality of Employees' Performance in Palestinian Universities رسالة ماجستير

Abstract

The purpose of this study is to investigate the impact of strategic planning in enhancing the quality of employees' performance in Palestinian universities. To achieve this purpose, the study uses descriptive - analytical approach to reach the results; a structured questionnaire was distributed to academic and administrative employees at the Palestinian universities. The Secondary data was obtained from published and unpublished articles. The sample size was (261) employees who work in the Palestinian universities, a questionnaire consists of (65) points divided into two parts 1) Strategic planning (vision, mission, goals and strategy), vision is structured into ten items, mission has eight items, goals have eleven items, and strategy has six items. 2) Quality of employees' performance which consists of four dimensions: effectiveness and efficiency has six items, employees' satisfaction has ten items, knowledge of work requirements has six items, and quantity of achieved work has seven items. This study used different statistical techniques to analyze the data, once the data was collected, they were analyzed using the following data analysis techniques: First, descriptive statistics including measures of the mean, standard deviation, percentages, and frequency were used to describe and summarize the characteristics of the sample individuals included in the study. Second, inferential statistics using multiple-regression were used to test the hypotheses of the research. The study findings provided empirical support for the debate that quality of employees' performance is positively and significantly impacted by strategic planning different dimensions particularly, vision, mission, goals, and strategy. These strategic vi planning dimensions were found to be the most applied and practiced in the Palestinian universities. The findings also showed that the strategic planning dimensions are seen as a way to know the potential and the different capabilities that can be available to the university through different plans, programs and projects, so that the university can maintain high quality of employees' performance that commensurate with the importance and nature of the work of the university. The main study recommendations: it is necessary for the Palestinian universities to provide adequate funds for the strategic planning process, the need to rely on strategic planning in making future decisions related to the human resources in the university. Universities must conduct a performance evaluation through interviews designed to establish common objectives that take into account the interests of the institution and the employee and improve the performance of both.