Startups adopting CSR in parallel with effective PR strategies to compete with strategic competitors – with specific focus on fashion industry رسالة ماجستير

Abstract

This qualitative study examined the role of social responsibility activities of public relations on startups, especially the fashion sector in Sweden, and its application in the Palestinian market. By providing theoretical frameworks and clear standards that must be followed to help startups develop their work so that they do not fail, and to increase awareness of the brand that the company seeks to build. The study tested the impact of these activities on citizens in Sweden and Palestine through the use of the theoretical model and the use of an online survey that included 1080 citizens. The study found that there is a greater awareness of CSR activities in Sweden than in Palestine. Also, companies in Palestine should implement more practices and activities related to corporate social responsibility in order to reach greater awareness and success, both at the economic and social levels. Through the implementation of charitable activities or through events and awareness campaigns, Retail business owners must also use environmentally friendly products and find solutions to dispose of their waste without any harm to the environment and society.