Impact of Organizational Innovation on Organizational Performance: Vision and Mission as a Mediator- A Study of a Palestinian Telecommunication Company “Jawwal رسالة ماجستير

Abstract

This thesis aimed at the intricate impact of organizational innovation and performance in the context of "Jawwal," a prominent Palestinian telecommunications company. The research investigates how organizational innovation influences critical performance indicators, including profitability, market positioning, customer satisfaction, and employee engagement. Moreover, it scrutinizes the mediating role of vision and mission in shaping the connection between organizational innovation and performance. By emphasizing the significance of fostering an innovation culture and aligning organizational objectives with the company's vision and mission, the study of Jawwal illuminates the dynamics of the telecommunications industry in the Palestinian region. The study employs a mixed-methods approach, incorporating a questionnaire that gathers quantitative data from Jawwal employees. Utilizing a Likert scale, the questionnaire assesses employee perspectives on organizational performance, covering crucial indicators such as goal attainment, financial success, market position, customer satisfaction, and employee motivation. The quantitative data analysis provides empirical evidence of the relationship between organizational innovation and performance. In addition, the research conducts interviews with Jawwal's employees to collect qualitative insights into the impact of organizational innovation on the firm's performance and its alignment with the company's vision and mission. The interviews offer expert opinions on Jawwal's strategies for promoting innovation, the challenges faced, and the role of vision and mission in guiding innovation efforts. By synthesizing quantitative and qualitative data, this study aims to comprehensively understand the impact of organizational innovation on Jawwal's performance. The VIII findings contribute to the organizational management knowledge base, particularly in the telecommunications sector, and offer valuable recommendations for enhancing productivity and cultivating an innovation-driven culture. The study's main result underscores the pivotal role of organizational innovation in influencing various aspects of performance, laying the groundwork for strategic improvements. A key recommendation involves integrating innovation initiatives with the company's vision and mission to enhance organizational performance and competitiveness further.