The Impact of Strategic Planning on Performance of Nonprofit Organization in Palestine رسالة ماجستير

Abstract

Nowadays the new era business, strategic planning, is a core asset in any company which is a good indication of development and renewal for sustainability. Organizations adapt strategic planning to improve their performance which avoid the organization from been distinct especially NGOs company which raising funds is one of its initial function. In the last years, there have been widely expansion of strategic planning in Palestine but the gap is still vast. The purpose of this study is to analyse of strategic planning among Palestinian managers in non-profit organization, a study question was formed and the hypothesis was built to by examined by descriptive statistic, quantitative methodology, based on questionnaire that was distributed on managers in active NGOs organization in Palestine territories operating in different areas and serving different sectors (research population) that are totally 1,200 with 1080 active organization.154 questionnaires were distributed to managers or their representatives, 128 questionnaire were return and utilized, evaluating validity and reliability of data collection took place at first and was usable for the study of statistic, after that the researcher used SPSS (Statistical Package For Social Science) to test the research hypotheses. The research result demonstrates that there is a significant and positive effecting relation between the strategic planning dimension and NGOs‟ performance which indicate that the strategic dimensions play the most important role in NGOs‟ performance in terms of financial stability, program performance and organization process, one of the research‟s result was that the largest beta coefficient is for „Vision‟. XII This means, that this variable makes the strongest contribution when explaining NGO`s performance. The other beta coefficients are slightly lower; Goals, Mission and implementation has the lowest contribution from the dependent variables. Which open the way to conduct further research and investigation for the same strategic dimension, can be done. As the research topic is still an essential core part in business world and which is utilised for a very large segment of people this study recommends to build culture of strategic planning and to join it in all directorates of education to facilitate its adaption. Concerning the function of the NGO`s organization, on one hand, most of the NGOs organization relay on international partners and donors to support their project so these organization and the local community should work hand to hand to activate the local partnership and to try to work on changing the mentality toward charity work, on other hand these organization must work internally to cover some gaps addressed in promoting awareness and practices decision making with all of the employees in in the varies department of the organization, finally human resource department should focus on implementing all activities related to enhancing strategic planning.