The Role of Applying (AMO) Model Ability, Motivation, and Opportunities through HRM Practices on Promoting Women to Senior Position in the Palestinian Universities رسالة ماجستير

Abstract

The aim of this study is to identify the role of incorporating the AMO Model (Ability, Motivation, and Opportunities) into HRM Practices in the promotion of women to senior position in Palestinian Universities. To achieve this, the three dimensions of the AMO model (ability, motivation, and opportunity) have been adopted as the independent variables, while the promotion of women to senior positions serves as the dependent variable. Six Palestinian Universities have participated in this study (Al-Istiqlal University, An-Najah National University, Arab American University, Birzeit University, Hebron University, and Palestine Technical University –Kadoorie). The population of this study consisted of (2475) which included all employees (faculty and staff) regardless of their gender and a sample of (329) employees. Using a quantitative method, a questionnaire has been designed. The data was analyzed and interpreted using the SPSS software. A moderate positive relationship between AMO factors and the promotion of women to senior positions has been found through the data analysis and interpretation. The results of this study confirm that AMO elements have a significant impact on the promotion of women to senior positions when incorporated within HRM practices. An implication of the findings of this study is that Palestinian universities throughout HRM should focus on (ability, motivation, and opportunity) as critical factors in improving practices to achieve improved work experiences that support the promotion of women to various senior positions across different departments.