The Role of Social Media Platforms in Serving the National Strategic Goals: A Comparative Study between Palestinian and Israeli – Official Facebook and Twitter Accounts - (2017-2022) رسالة ماجستير

Abstract

Social Media is playing a key role in publishing information and news, it is used widely around the world, it has almost substituted the traditional media tools, and this research is conducted to study the role of this effective tool in serving the national goals for both the Palestinians and the Israelis. This research relays on interviewing different experts in Palestinian and Israeli strategic planning, expert in social media and it depends on analysing some retrieved data from Facebook and Twitter, so this research methodology is a combination of both qualitative and quantitative methods. It has been found that both Palestinian and Israeli did not use social media to serve their national goals but it also shows that Israelis use social media in better ways than Palestinians; they use the political platform (Twitter) more efficiently than Palestinians, they use many Arabic official pages and accounts to share their story. This research finds it important for Palestinians to use such powerful and available tool to share their story better and to defend the Palestinian case in a very simple way, experts in social media and digital diplomacy should be a part of any Palestinian ministry in order to enhance the use of social media and benefit the most from their capabilities.