The Impact of Social Media Campaigns on the Attitude of Palestinian Society Toward Femicide Issue (2015-2021) رسالة ماجستير

Abstract

Activism has always been about networking; however, it has been given a new online social networking platform since the early 2000s. Thus, this thesis examines how Palestinian institutions' campaigns created against femicide can change the attitudes of Palestinian society toward this issue and empower women. Also, it explores several areas of this topic including how female activists use social media as a tool for activism, how these campaigns are created and spread; the impact of these campaigns on the attitudes of the Palestinian people towards femicide; and the benefit obtained by women who carried out these campaigns. As long as the qualitative research method is used to investigate attitudes and ideas. The topic of the present study fits this method perfectly as the study looks into the impact of social media campaigns on the attitudes of Palestinian society toward femicide. The researcher analyzed the campaigns established by some Palestinian institutions or associations to lobby against the elimination of the concept of Femicide. Thus, the researcher found that the campaigns held against femicide in the Palestinian society positively impacted the awareness of the citizen towards this issue and encouraged women to demand support and protection from these institutions. In the light of the previously mentioned, this study aims to define the term femicide and the motivation behind it, explore how social media campaigns contributed to women’s empowerment and supported their rights in Palestinian society, and find out whether social media campaigns managed to change Palestinian society's attitude towards sensitive issues such as cases of femicide. Also, it aims to evaluate the reaction of the Palestinian community to anti-femicide campaigns and analyze how social media campaigns could benefit Palestinian women