Building Competitive Advantage Using Recruiting Strategies in Palestinian universities رسالة ماجستير

Abstract

This study aimed to build a competitive advantage in Palestinian universities using recruiting strategies. The descriptive analytical approach was adopted to answer the study's problem, questions and hypotheses in order to suit it for the purposes of the study. The primary data were collected from the study community through the use of the questionnaire. The study community was determined by all employees in administrative positions in the Palestinian universities, including administrative and academic staff. The non- probability sampling (convenience sample) of the appropriate sample type was used. The sample size was (125) employees. The researcher used repetition to describe the demographic and average variable and the standard deviation to answer the research questions, in addition to a one-way test sample for testing hypotheses and multi-line regression to test the importance of using Recruiting strategies and their impact on the competitive advantage in Palestinian universities. The study reached a set of results, the most important of which was that there is a high level of use of recruiting strategies in Palestinian universities, while the level of use of internal recruiting in Palestinian universities was moderate, while the level of use of external recruiting was high, moreover, the study showed that The level of competitive advantage in Palestinian universities is high. The study recommended Palestinian universities to cooperate with recruitment companies, and universities to rely more on human resources and benefit from administrative competencies from external recruiting, and it is absolutely necessary to encourage administrative staff to academic development, and enhance the concept of vi reliance on internal recruiting strategy in Palestinian universities, as well as the use of recruiting external from the available external sources. The study also recommended that universities pay close attention to fresh graduates with little experience, especially those who graduated from them. In addition to using external recruiting and focusing on administrative competencies and those outside the university with expertise, which reduces training costs and reduces the negative feelings of colleagues. As for the recommendations of competitive advantage, the study recommends the following: Continuing to develop the quality of education in Palestinian universities by constantly striving to attract scientific and practical experiences in the field of teaching, competition in establishing local and international partnerships and providing practical training programs for faculty members, focusing more on homework for students, and developing university infrastructure to be more appropriate for the number of students. It is also necessary to support the educational environment that creates qualified graduates and work to create new policies to follow graduates after graduation and that universities maintain their reputation for continuous and renewed academic development by allocating funds to support scientific research, and encouraging faculty members to participate in the field of scientific research in All international forums - and also in the field of technology, by providing facilities for users and encouraging the use of e-learning. Setting a clear standard for employee incentives and rewards and tracking them, and professional training programs to qualify administrative employees, in addition to setting distinct strategic plans that focus on human resources, increasing community service contribution to community members in general.