Assessment of the Palestinian Market to Adapt E-Commerce رسالة ماجستير

Abstract

The rapid development of e-commerce and its spread in global markets has increased the importance of having a strategic plan to control this trade and to direct it to the right path to obtain the best use of it and to avoid its risks This study aims to analyse the reality of the Palestinian market and its readiness concerning e-commerce in terms of the availability of the appropriate infrastructure and supporting factors for it, this could be done by analysing the social, political, legal, economic and technological environment in the Palestinian market. Interviews were held with merchants and officials in government and private sectors related to e-commerce. A questionnaire was also distributed to a sample of people. The aim of these interviews and the questionnaire is to reach results on the reality of e-commerce in Palestine The absence of the will of the state to develop electronic commerce, the lack of laws that protect customers and merchants, and the lack of an advanced electronic payment system that facilitates and regulates the payment of all these factors negatively affected the trust of the Palestinian community in electronic commerce and as a result, the demand for this trade will remain weak. Through this research it was found that increasing the Palestinian community’s confidence in electronic commerce is through increasing their awareness of this trade and providing the necessary infrastructure for it, such as legislation protecting the consumer and developing logistic services and electronic payment systems