The Impact of Applying Quality Systems Strategy to Improve the Competitiveness of the Processed Meat Industry in Palestine رسالة ماجستير

Abstract

The study clarifies the importance of implementation of Quality management strategy dimensions for the processed meat industry in Palestine, as one of the main sectors of the food industry; where the market share of this industry of food products varies between 90% for meat products and the average household spending on these products is about 36% of the total in Palestine. As a matter of the fact, the Palestinian local market is open to different sources (local, foreign) for processed meat products, thus the quality management strategy is a measure of preference for one product over another and to enhance competitiveness between them. The study adopted a quantitative tool to determine the level of implementation of quality management system dimensions (quality management system, administrative performance & customer services) and their role to enhance competitiveness in Palestine; this questionnaire was distributed on processed meat manufactories’ employees in Palestine. The conclusions concluded that ( QMS dimensions)strategic planning, gain a quality certificate, and applying the quality standards on the production process, in addition to the strong impact of the marketing and sales management with focusing on customer satisfaction( CS dimensions), in parallel with effective Administrative performance of senior management; all these dimensions have a high effect on the competitiveness level of the manufactories through the product cost and Supply & production inputs management in ways that are compatible with the needs of the target market. The recommendations concentrate on calling the government to encourage to national incentives to complete the development of this industry and gain recognition by more countries of the Palestinian Quality Certificate. Focusing on VI recruiting scientifically qualified human cadres for their role in improving the quality of existing products, developing & marketing new products.