Strategic Planning in the Islamic Banks in Palestine and its Effect on Competitive advantage رسالة ماجستير

Abstract

Most organizations try to stay in the market and compete for profits, stability, survival and growth in the labor market. Now in the light of competition between organizations, they are looking for an advantage to distinct it from others. Naturally, this distinction will not come on its own, but organizations must work and look at all their capabilities, and must take all available resources to achieve the desired goal. This study investigated the impact of strategic planning on competitive advantage in the Islamic Banks in Palestine. A questionnaire consisted of (72) points designed by the scholar on light of previous studies was used to collect data from the study sample which consisted of (200) of the directors and employees in the Islamic banks in Palestine. The study concluded some results including that the Banks have a high level of strategic planning in the context of Islamic Bank, and also a high level of competitive advantage. The findings provided empirical support for the debate that competitive advantage is positively and significantly impacted by strategic planning dimensions particularly, mission, internal environment, and external environment. These strategic planning dimensions were found to be applied and practiced in the Islamic banks in Palestine in a high degree. The results also included that there are no significant statistical differences in the effect of strategic planning on competitive advantage in the Islamic banks in Palestine due to gender, specialization, age, job, work place and educational. There are significant statistical differences in the effect of strategic planning on competitive advantage in the Islamic banks in Palestine due to years of experience for the benefit of employees with more years of experience. Upon these results, the researcher recommended that in order to maintain a culture of strategic thinking and to develop the Islamic bank system, there should be emphases on the energy, resources and time of each person. The bank should highly focus on implementing strategic planning to enhance competitive advantage and to direct employees' to implement the bank's mission, goals, strategy, internal environment, and external environment. In addition, the study recommended necessity to give more attention to the development of more effective cost strategy for its importance as a component of competitive advantage, and that there should be more attention to develop customer's satisfaction to establish more audience interest in the Islamic bank services.