Impact of Strategic Planning on the Performance of Companies listed on Palestine Exchange رسالة ماجستير

Abstract

The current study aimed at finding the impact of the level of strategic planning on performance in Palestinian industrial companies. In order to achieve the study objectives, Across-sectional study of which a survey that used as a self-completion questionnaire. The target population of this study consisted of (12) industrial companies as a case study. A total of (91) questionnaires were distributed to the employees who are handling and dealing with the core business of the (13) industrial companies. The numbers of the questionnaires were distributed by the researcher under the cooperation of human resource department in these industrial companies. With a response rate of 91 %. The results of the study reveals that in general, the level of strategic planning in Palestinian industrial companies was moderate which gave an indication that the participating respondents have a moderate position towards the dimensions of Strategic planning. Moreover, the study findings indicate that the overall mean value for level of performance in Palestinian industrial companies received a moderate level of assessment among the study sample. Furthermore, the study results indicate that there is a significant correlation between Strategic planning (Accurate environmental analysis, company’s future goals, Company’s Message, Company Vision, Strategic alternatives), and performance of Palestinian industrial companies. Based on the data analysis and the discussion demonstrated before, the following recommendations are suggested: The empirical evidence detected in this study support the general proposition of strategic planning in terms of Strategic alternatives should be taken into consideration by industrial company's managements. Efforts should be focused on issues of how to stabilize the Palestinian authority hence stabilizing the economic and political statues. VI -the seeking of alternatives in strategic planning is a main point in strategic planning, this could be boosted for example by building international partnerships with multinational companies that could perhaps neutralize the impact of the Israeli occupation with its military type of rule are working