Please use this identifier to cite or link to this item: http://repository.aaup.edu/jspui/handle/123456789/2894
Title: The Role of Strategic Information Systems in Achieving Competitive Advantages in Palestinian Enterprises رسالة ماجستير
Authors: Hamayel, Maha$AAUP$Palestinian
Keywords: Strategic Information system, Competitive advantages, Enterprise performance, Strategic management
Issue Date: 2019
Publisher: AAUP
Abstract: Information systems (IS) are being widely used by enterprises of all sizes and types to develop and expand their activities and automate their operations proficiently, for the purpose of maximizing their profit and increasing their market share. However, little is known about how domestic Palestinian enterprises are using and utilizing IS, especially in the course of improving their business processes and enhancing their strategic position in contemporary times. The aim of this research is to analyze the role of strategic IS in achieving competitive advantages for Palestinian enterprises. A sample of 103 enterprises participated in the study via filling up a questionnaire which consisted of 12 paragraphs related to the use and utilization of IS. The data analysis results showed that Palestinian enterprises participated in the study maintained high level of IS adoption and utilization. About 86% of the sample does endorse all technical solutions included in the study. The study also reported that enterprises do have high level of IS usage and utilization in the major core business processes practiced by enterprises. An average utilization level of 80% is recorded for the sample. The data analysis results showed that information system do have significant impact on all listed business core processes including; innovation and creativity, operation effectiveness, operation cost, information quality, communication and information exchange, eexpandability, employees’ effectiveness, facilitation of decision making and achieving of strategic goals. A regression model was also built out of the collected data, to see which of the included impact of IS are significant in influencing achieving the strategic goals of the enterprise, three were found to impact the role of IS in achieving the strategic goals of the enterprise. These are expandability of the enterprise, human resources effectiveness, and information quality. Results can benefit enterprises in various sectors to enhance their adoption strategies of IS. Also, the results will increase the level of awareness of the importance of using information system in various kinds of business operations. Finally, this study will help future studies especially within Palestine context to make further studies on strategic information system and research competitive advantages or other advantages in various fields.
Description: Master’s degree in Strategic Planning and Fundraising
URI: http://repository.aaup.edu/jspui/handle/123456789/2894
Appears in Collections:Master Theses and Ph.D. Dissertations

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