The impact of fundraising strategies on the sustainability of non-government organizations, Leadership style as a mediator رسالة ماجستير

Abstract

This study aimed to identify the impact of fundraising strategies on the sustainability of NGOs in Hebron governorate and leadership style as an intermediate variable. The sub-objectives were as follows: to investigate the impact of fundraising strategies on the sustainability of NGOs, as well as to investigate whether the relationship between fundraising strategies and the sustainability of non-profit organizations is influenced by leadership style, and then to explore the newly developed strategies used by Palestinian NGOs to raise funds for sustainability, in addition to identifying the attitudes of respondents to the sustainability of Palestinian NGOs and how the leadership styles used in Palestinian NGOs affect and the degree of their use. And then explore the existence of links between the strategies used by the organization to raise funds and the leadership style as an intermediate influencer. The descriptive analytical method was adopted in the study , and the study community was identified from the managers of Palestinian NGOs focusing on the Hebron governorate. the number of the study community was 116 active organizations with a registration period of more than 5 years according to the organizations registered with the offices of the Ministry of Interior in Hebron. a sample of 95 organizations was taken, where 30 organizations were from the North Hebron region, 30 organizations from the South Hebron region and 35 from the central region. the researcher used the questionnaire as a data collection tool The results of the study showed that the most effective fundraising strategies within NGOs are the PR strategy with a score of 4.12, hence the availability of resources, competitive orientation, and the strategy that draws the least used donors. vi The results of the study also showed that the social determinant of sustainability is more of an interest within NGOs, where the average respondents ' answers came with a high score of 4.31, followed by the economic dimension, while the environmental dimension is followed by As for the effective leadership style, the most common within NGOs is the transformational leadership style with a score of 3.86, which affects the relationship between fundraising strategies and sustainability of NGOs There is also a direct positive correlation with a score of 0.35 for fund-raising strategies on the sustainability of NGOs, and therefore we accept the hypothesis of the study ,and there is a significant indirect positive effect with a score of 0.045 for fund-raising strategies on sustainability by transformational leadership style, and therefore we accept the hypothesis as the results showed that there is no indirect positive effect with a score of 0.157 for fund-raising strategies on the sustainability of NGOs by transactional leadership style, and therefore we reject the hypothesis of the study