The Role of Green Human Resource Management Practices on the Corporate Image in the Manufacturing Industry in Palestine رسالة ماجستير

Abstract

This study aims to demonstrate the role of green human resource management practices on the corporate image in the manufacturing industry in Palestine, as the substantial focus on sustaining the corporate image has necessitated the implementation of green human resource management (GHRM) practices. The purpose of this paper is to reveal the industries’ perspective of the impact of GHRM practices (i.e., green recruitment and selection, green reward and compensation, green performance management, and green employee involvement and green training) on corporate image. Data were collected from 235 human resource professionals in major industrial sectors in Palestine. Partial least squares structural equation modelling was used to test the study hypotheses and multigroup analysis (MGA) between industrial sectors. The findings show a positive impact of three GHRM practices, i.e., green recruitment and selection, green pay and rewards, and green employee involvement on corporate image. However, green training has no significant association with corporate image, which is interesting. Furthermore, the multigroup analysis (MGA) revealed partial and significant differences among different sectors. The results provide more contextualized social, environmental, and economic implications to academics and practitioners interested in green initiatives. The implications of this study are significant for organizations in Palestine, where environmental sustainability and resource management are critical issues. By adopting and optimizing green rewards programs, Palestinian firms can not only advance their sustainability agendas but also improve employee engagement and enhance long-term competitiveness. The findings provide valuable insights for designing effective green rewards systems and highlight the importance of integrating these programs into comprehensive sustainability strategies