“E-Commerce Adoption in Palestinian Enterprises and its Effect on their Non-Financial Performance and Employee Performance” رسالة ماجستير

Abstract

With an emphasis on non-financial performance, the organizational environment, and employee performance, this research seeks to investigate the multifaceted relationship between e-commerce adoption, and the organizational environment within Palestinian enterprises. The study aims to investigate the impact of e-commerce adoption on non-financial performance, specifically focusing on aspects like employee performance and the organizational environment, it also explores the ways in which Palestinian enterprises technology infrastructure impacts their choice to adopt e-commerce, the study addresses significant gaps in the current literature by focusing on the specific nuances of e-commerce adoption in the Palestinian business landscape. This study fills a significant gap in the literature by offering a thorough investigation on the adoption of enterprises sector. The particular emphasis on the indirect effects of environment, organization, and technology on performance outcomes adds important new perspectives to our knowledge of the dynamics of e-commerce in this unique setting. A questionnaire was distributed using convenience sample from the Palestinian population working in banks, insurance companies, and communication companies. 297 copies of the questionnaires were collected. The findings of the research explored the indirect impacts of technology, organization, and environment on employee performance and non-financial performance in the context of e-commerce adoption, the results showed that when it relates to e-commerce adoption, technology has no indirect impact on non-financial performance or employee performance. The particular results highlight the fact that technology has no indirect effect on employee performance or non-financial performance in Palestinian enterprises when it comes to e-commerce adoption. Thus, the study provides complex viewpoints that might guide governmental decisions and strategic choices in the context of Palestinian business.