Employee Performance and Turnover Intentions in an Era of Digitalization (Palestinian private universities in the West Bank as a case study) رسالة ماجستير

Abstract

The alarming technological transformation had a massive alteration on many organizations, particularly on educational institutions. Since it marked some new strategies, to be able to understand the behavioral and employee’s work atmosphere, by creating more targeted and timely interventions for improving employee’s performance and well-being. The study aims to track Palestinian private universities in the west bank, on how they use digitalization to improve employee’s performance and reduce their intention for costly turnovers by the support of three mediating variables. A sample of 909 staff in four Palestinian private universities in the west bank, wear targeted using stratified random method, in order to observe their level of improvement and how their employees are performing in their work using digitalization? An explanatory research study was employed, and the researcher distributed questionnaires method, as variables were measured using standard questionnaires, since universities and the samples are chosen carefully. The aim for distributing this questionnaire is to provide a clear understanding and approve reliability and validity as a procedure for using digitalization in Palestinian private universities in the west bank. Descriptive analysis of structural equation models (SEM) was performed to identify the relationship between the variables. As the study provided useful understanding for how digitalization is affecting employee performance and turnover intentions, by the support of three mediating variables-job satisfaction, employee engagement and work stress- as company wild effort, with the contribution of HR department, as they should adapt the best policies and provide full understanding for academic and administrative employees, on how to adapt technology at workplace and encourage them to work to increases their level of involvement and V loyalty to the organization, since they are the only factor for production to reach success and organizational approaches (Maxwell & Singh, 2019). The study revealed that digitalization has a positive relationship on job satisfaction and employee engagement, on the other hand, it showed negative relationship with work stress, which showed a result that digitalization has an indirect effect on employee performance and a direct effect with the help of the three mediating variables, and no direct effect on turnover intentions even with the support of the three mediating variables. Based on the results, recommendations are made to improve the adaption of digitalization for improving employee performance and reduce the chance for turnovers