Impact of The Usage of Strategic Planning Tools in Agricultural Facilities Performance: A Study on The Palestinian Valley of Tubas رسالة ماجستير

Abstract

The study aimed to investigate the impact of using strategic planning tools on the performance of agricultural establishments, with a focus on the Palestinian Tubas Valley. The study adopted a descriptive analytical approach and a quantitative research design, where data were collected through a questionnaire distributed to all administrators working in the agricultural establishments in Tubas Valley. The sample included (50) administrators distributed across (6) agricultural companies, and a comprehensive survey method was used, with a (100%) response rate. Data were analyzed using SPSS software, where means and standard deviations were calculated, in addition to conducting Pearson correlation tests and other statistical tests such as independent samples, ANOVA, and multiple regression to identify relationships between variables. The results showed that the level of applying strategic planning tools in the agricultural establishments in Tubas Valley was high across all studied dimensions, with the average application of strategic planning in general management reaching (3.95), marketing management (3.80), financial management (3.65), operations management (3.68), and management efficiency and effectiveness (3.86). The average overall performance of the agricultural establishments was (3.65), while the overall mean for applying strategic planning tools reached (3.79), indicating a high level of tool application in these establishments. The results also indicated a statistically significant relationship between strategic planning tools (general management, marketing, finance, operations, and management efficiency) and the performance of agricultural establishments at a significance level of (α ≥ 0.05). Furthermore, the study found no statistically significant differences in the impact of demographic variables (gender, age, qualifications, years of experience) on the use of strategic planning tools and organizational performance. Finally, the results indicated that financial management and the management of the prominent companies were among the most important predictors significantly affecting the use of effective strategic planning tools in the agricultural establishments in Tubas Valley, whereas no other indicators showed statistically significant effects. Based on these results, a set of practical recommendations was provided to develop and improve the performance of agricultural establishments in the region.