أثر التوجهات في المسؤولية الاجتماعية على رضا الزبائن لشركات الهواتف النقالة في مدينة الزرقاء

Abstract

social responsibility towards customers’ satisfaction in the city of Zarqa, Jordan. Khalid Atieh * Abstract The present study aims at identifying the impact of corporate mobile phones in promoting social responsibility on customers' satisfaction in the city of Zarqa, Jordan. This study has relied on a random sector of about 400 responses from customers in various shopping malls in Zarqa city. The study provides a set of recommendations including: mobile companies should promote social responsibility, especially in the light of a growing demands and needs of the local community, which should constitute a moral and legal obligation of business organizations, as well as a concern for the consolidation of their relationship with the community as a whole. Additionally, this study recommends that mobile phone companies should increase their support for the activities of social institutions, because such a support enhances customers’ satisfaction.