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Title: Impact of Electronic promotion on the Market share of Banks in the Northern West Bank
Authors: dr. majeed m mansour
Issue Date: 2011
Publisher: مجلة جامعة الأزهر بغزة، سلسلة العلوم الإنسانية
Abstract: This study sought to examine the relation of electronic promotion and the market share and their relation with gender, marital status, age, job, type of bank, and origin of the bank. To this end, a questionnaire was developed and administered to a stratified random sample of 103 bank employees in the northern west Bank, After date collection and analysis, it was found that there was a positive relation between advertising and public relations and inherence went of sale through electronic promotion means, on one hand, and the market share, on the other hand. It was also found that there were significant differences in market share in favor of age group less than 30 years. There were also differences between electronic promotion and market share in favor of Islamic bank and the indigenous Palestinian banks. In the light of these findings, the researcher recommends that banks hold contract with internet companies or electronic promotion establishments to launch electronic promotion and campaigns in order to get access to all citizen, increasing number of clients and enhancing sales promotion.
Appears in Collections:Faculty & Staff Scientific Research publications

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