The impact of strategic planning on small and mediumsized enterprises (SMEs) performance in Palestine رسالة ماجستير

Abstract

The study aimed to identify the impact of strategic planning on the performance of small and medium enterprises in Palestine, and strategic planning was measured through its following dimensions: vision and mission, environmental analysis, objectives and policies, implementation and follow-up, and evaluation. While the performance of SMEs was measured through the dimensions of: efficiency, effectiveness, appropriateness, sustainability, the study used the descriptive analytical approach to achieve the objectives of the study, and the study tool was a questionnaire, and the study population consisted of SMEs companies in Palestine, which numbered approximately (12,000) companies, and a random sample of (373) research items was selected from the owners and employees of these companies, and (292) questionnaires were retrieved with a retrieval rate of (83.9%). The study came out with several results, the most important of which are: The performance of small and medium enterprises in their dimensions is associated with a strong positive relationship with strategic planning in all its dimensions, that is, the more attention to strategic planning and its dimensions in SMEs, there is an impact of strategic planning on the performance of SMEs, and whenever there is an improvement in the performance of SMEs, the reasons for this improvement are due to strategic planning by at least (33.2%). Several recommendations have been proposed, the most important of which are: Allocating a specialized department responsible for strategic planning V separately from the owners in SMEs, there is an urgent need for the management of SMEs to adopt methods and procedures to evaluate and follow up the implementation of strategic plans, programs and activities emanating from them.